Be truthful.
This ad demonstrates how Photo Shop can misrepresent the models actual figure. The picture on the left side shows exactly what the model looks like in real life; the right side shows the model Photo Shopped. Almost all pictures in magazines are manipulated because they want perfection. It may not always be reality but it’s what people want to see. It also makes the consumer want to be that person, to feel like that, to desire what they have. It is a great selling tool but it’s mot truthful.
It is important to be responsible for your actions in Advertisement. Every situation has a reaction, and it is very hard NOT to offend someone. You’re almost always going to offend someone no matter how you curve your ad. This picture displays a women being spanked by her husband for not store-testing for better coffee. You can se how this could offend a great deal of people. It promotes more than coffee, its as if its stating that abuse is okay, and for irrelevant situations. Some on the other hand may just take it as a joke and think that it is funny.
This is a great example of respecting the audience. Clearly they are offending many different groups… It touches on religion and sexuality. They are advertising for their church but doing it in the worst way possible. They believe they are bringing in the good by making those who do not follow their ways feel like they are nothing. If you are homosexual you are exiled from their church. You are not welcomed or accepted by God. Respecting an audience is key to good advertisement. You cannot go around offending peoples religion or sexual orientation. Also race, gender, age and ethnicity. This is what will cause a war.
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