Week Five EOC - The Big Idea

This ad that aired this past Super Bowl 2015 was honestly one of the best ads I have ever seen.  In the short commercial, it shows the it zooming in on The University of Phoenix Stadium, with sports announcers in the background getting the viewer back to the game. All of a sudden the TV screen starts cutting out and there is a blackout.

When I was watching this ad, I was working a Super Bowl party at the Marquee Nightclub.  There were over 700 people crammed in there with a ton of TV's.  When the commercial aired and the TV's went out, literally everyone in the nightclub screamed and panicked for that short 5 seconds. Everyone thought it was another real power shortage like last years game.  The reaction was priceless. After those scary 5 seconds, a saving message in white appeared. "What would you do if your TV went out?" Well it's a good thing that the new Chevy Colorado has Wi-Fi to stream the game!

WHO - The genius of the commercial is that it caught EVERYONE's attention. It being a Chevy Colorado truck commercial, they are targeting all truck lovers and those who really want a truck. Even the commercial states, "you know you want a truck." This puts in everyone's head that they really want a truck.
WHAT - The commercial advertised for the 2015 Motor Trend Truck of the Year, the Chevy Colorado.  It's a mid-size 4 wheel drive truck with all the amenities of a luxury truck at a very reasonable price. When they caught everyone's attention with the commercial, they were also letting you know that everyone could also afford it.
WHERE- It takes place at the 201 Super Bowl game. The truck is eventually shown driving down the city streets.
WHEN- 2015. The Trendy Truck of the Year.
WHY- They used a scare method to catch everyone's attention, followed by a quiet 5 page message on why to buy the truck, and it ends with pumping loud rock music to get your blood running again after the message. It had a high-low-high rhythm and held the views attention very well.
HOW- They used last years incident to scare the viewers into thinking there was another blackout at the game again. Last year the blackout lasted for 34 minutes. Football lover's literally sat staring at a blank screen for what seemed like forever! This obviously stayed in everyone's head and the fact that it could happen again and pretending it did really got a great reaction out of the viewer and left a memorable imprint in their minds.