Week Four EOC - Women in Contemporary Ads

Today it’s really not about if she can cook, if she can clean, if she will be a regular housewife that stays home taking care of the kids and keeping up with the house.  That’s not what men really look for anymore.  Sex has just become such a huge part of todays lifestyle.  Everywhere you look, sex sells. Forty, fifty years ago, a women in an ad was selling her lifestyle.  People were told what to buy and they bought it. It was the norm. Today though, women are considered an equal for the most part. In this ad, a very attractive women with crazy curly blonde hair in a bra is selling a bra to women.  The ad reads, I cant cook, who cares? It is telling women that who cares if you can't master a domestic life, as long as you look hot. You can look like this if you buy this wonder-bra and get away with anything.



This ad screams contemporary new-age.  If you were to post an ad like this back in the 50's, 99% of society would probably be offended by this ad. Today, it's just another ad. Although the women is still drinking an NON-alcoholic beer, its still sending a confusing message. Most women take their pregnancy very seriously, and this just shows how much times have changed. The image shows a very pregnant girl wearing barely anything, short shirts and a crop top who is enjoying a non-alcoholic beer. Kind of twisted. Still though, it would not cause that big of a controversy as it would a long time ago.



This is one of my favorite ads. A little different from others but it sends a very strong message about women today. On the left there is a Miss Oregon in the beauty pageant, and on the right is the same girl dressed in soccer gear.  In today's world women can do anything and everything men can do. It's not shocking to see women playing the boy role and whats considered their activities.  Women have accomplished so much in the past 40 years. It took years ad years to gain the respect we have today. This ad is empowering and reminds women that you can do anything, that the sky is the limit.