Week Seven EOC - The Pitch

The all-new 2015 Lexus ES 350. "Crafted without compromise or restraint, the ES 350 combines the exquisite luxury of class-leading* legroom, convenient technologies and an aggressive exterior design with the exhilaration of dynamic handling." -Lexus
I chose this car because i drive a 2009 Lexus ES350 in hopes that this year i can finally trade my car in for a newer version. This car has style and beauty, it is luxurious meets connivence. Not only is it fast but smooth. It is reliable and the safest car you can possibly buy.

I want to compare the Lexus ES350 to the Ford Fusion. Compare the difference in safety, price, and reliability. Look at each campaign and figure out why they have either succeed or failed in the past.

Growing up I was raised by you average American dad.  The guy that only drove Ford and pounded it in my head that American-made cars are the only reliable choice.  I was born in Detroit, Michigan, recognized as the historic heart of American-made automotive industry.  That also put a ton of pressure on me to drive what i was told to drive.  After going through 4 Ford Taurus, 1 Ford Fusion, and 1 Mercury Milan I finally decided to switch over to a Lexus ES 50 against my father's wishes. I 100% feel that i made the best decision possible.

In my project I want to compare American to Foreign made as well as how Lexus continues to to build and produce a car that I have completely fallen in love with. I will compare older Ford cars from 2009 to it's 2015 version as well as with the Lexus. Considering I already owned a brand new 2009 Ford Fusion, this will be easy to compare to my recent 2009 Lexus ES350.

Week Six EOC - Allan Sherman

Allan Sherman - Chim Chim Cheree

Ban-Lon – is s a trademarked, mufti-strand, continuous-
filament synthetic yarn
Blue Magic Whitener - laundry detergent

Melmac – type of plastic dinnerware commonly used from the 1950’s to the 1970’s. It could be molded into many different shapes and was extremely durable.
Fluoristan – a chemical stannous fluoride that cleans and whitens teeth. http://youtu.be/PeXA9_0SBw4 (commercial)

Jolly and Green – Johnny Jolly, jolly green giant http://youtu.be/rBHYbCncz1w (commercial)

Acrylan – natural fibers from sheep or wool http://youtu.be/lYmulpA_RMc (commercial)

Week Five EOC - The Big Idea

This ad that aired this past Super Bowl 2015 was honestly one of the best ads I have ever seen.  In the short commercial, it shows the it zooming in on The University of Phoenix Stadium, with sports announcers in the background getting the viewer back to the game. All of a sudden the TV screen starts cutting out and there is a blackout.

When I was watching this ad, I was working a Super Bowl party at the Marquee Nightclub.  There were over 700 people crammed in there with a ton of TV's.  When the commercial aired and the TV's went out, literally everyone in the nightclub screamed and panicked for that short 5 seconds. Everyone thought it was another real power shortage like last years game.  The reaction was priceless. After those scary 5 seconds, a saving message in white appeared. "What would you do if your TV went out?" Well it's a good thing that the new Chevy Colorado has Wi-Fi to stream the game!

WHO - The genius of the commercial is that it caught EVERYONE's attention. It being a Chevy Colorado truck commercial, they are targeting all truck lovers and those who really want a truck. Even the commercial states, "you know you want a truck." This puts in everyone's head that they really want a truck.
WHAT - The commercial advertised for the 2015 Motor Trend Truck of the Year, the Chevy Colorado.  It's a mid-size 4 wheel drive truck with all the amenities of a luxury truck at a very reasonable price. When they caught everyone's attention with the commercial, they were also letting you know that everyone could also afford it.
WHERE- It takes place at the 201 Super Bowl game. The truck is eventually shown driving down the city streets.
WHEN- 2015. The Trendy Truck of the Year.
WHY- They used a scare method to catch everyone's attention, followed by a quiet 5 page message on why to buy the truck, and it ends with pumping loud rock music to get your blood running again after the message. It had a high-low-high rhythm and held the views attention very well.
HOW- They used last years incident to scare the viewers into thinking there was another blackout at the game again. Last year the blackout lasted for 34 minutes. Football lover's literally sat staring at a blank screen for what seemed like forever! This obviously stayed in everyone's head and the fact that it could happen again and pretending it did really got a great reaction out of the viewer and left a memorable imprint in their minds.

Week Four EOC - Women in Contemporary Ads

Today it’s really not about if she can cook, if she can clean, if she will be a regular housewife that stays home taking care of the kids and keeping up with the house.  That’s not what men really look for anymore.  Sex has just become such a huge part of todays lifestyle.  Everywhere you look, sex sells. Forty, fifty years ago, a women in an ad was selling her lifestyle.  People were told what to buy and they bought it. It was the norm. Today though, women are considered an equal for the most part. In this ad, a very attractive women with crazy curly blonde hair in a bra is selling a bra to women.  The ad reads, I cant cook, who cares? It is telling women that who cares if you can't master a domestic life, as long as you look hot. You can look like this if you buy this wonder-bra and get away with anything.



This ad screams contemporary new-age.  If you were to post an ad like this back in the 50's, 99% of society would probably be offended by this ad. Today, it's just another ad. Although the women is still drinking an NON-alcoholic beer, its still sending a confusing message. Most women take their pregnancy very seriously, and this just shows how much times have changed. The image shows a very pregnant girl wearing barely anything, short shirts and a crop top who is enjoying a non-alcoholic beer. Kind of twisted. Still though, it would not cause that big of a controversy as it would a long time ago.



This is one of my favorite ads. A little different from others but it sends a very strong message about women today. On the left there is a Miss Oregon in the beauty pageant, and on the right is the same girl dressed in soccer gear.  In today's world women can do anything and everything men can do. It's not shocking to see women playing the boy role and whats considered their activities.  Women have accomplished so much in the past 40 years. It took years ad years to gain the respect we have today. This ad is empowering and reminds women that you can do anything, that the sky is the limit.

Week Three EOC -Tobacco Ad

 1. Determine the scenario: What happens in this frame?
     This is a tobacco ad fighting against the product. The statement reads, “Think it makes you pretty?”

2. What is the setting? What are the conditions?
     The setting is on a simple dim background, which makes you concentrate on the girl in the picture. The cigarette is referenced as lipstick in the photo. She is applying an actual cigarette to her lips and it is leaving tobacco residue.

3. Who are the people or groups?
    The photo shows a young beautiful girl in her twenties. The demographic targets younger girls who are influenced easily and believe that smoking gives you sex appeal.

4. What is their point of view around this specific experience?
     They are trying to get you to think about what they are asking you. Does this cigarette really make you look pretty. Cigarettes for a long time where also a symbol of sexy.  You looked sexy smoking them, they made you more attractive, you look good blowing out smoke. They are trying to dim down the sex appeal and make you really question why you are really smoking.

5. What are their goals?
     The sponsor’s goal is to get across the fact that there is really nothing sexy about smoking. It’s damaging to the individual and those around them. Potentially it can cause lung cancer. There is nothing sexy about lung cancer.

6. What are their assumptions? What are their perceptions?
     The ad really targets a certain demographic, young influential ladies. You can’t assume every pretty girl thinks this way.  The gives off a false perception of girls, yet a clear message to society.

7. Are there conflicts? Is there cooperation?
     The only conflict is between the Tobacco Company and society as a whole. It does target a certain demographic, but it is meant to get the point across to everyone. 

8. What are the outcomes?
      Considering that the Tobacco companies do not care at all about the general health of their consumers, I believe the outcome is not only to ask yourself if you think that it is attractive to smoke, but to reason with yourself if the damage to your health that comes along with is really worth being a smoker.  One question can lead to a dozen other questions and really gets the individual to think past the initial overall thought. As a past smoker I think this ad was extremely effective and made you think twice about what you’re inhaling into your lungs.