1. Determine the scenario: What happens in this frame?
This is a tobacco ad fighting against the product. The statement reads, “Think it makes you pretty?”
2. What is the setting? What are the conditions?
The setting is on a simple dim background, which makes you concentrate on the girl in the picture. The cigarette is referenced as lipstick in the photo. She is applying an actual cigarette to her lips and it is leaving tobacco residue.
The setting is on a simple dim background, which makes you concentrate on the girl in the picture. The cigarette is referenced as lipstick in the photo. She is applying an actual cigarette to her lips and it is leaving tobacco residue.
3. Who are the people or groups?
The photo shows a young beautiful girl in her twenties. The demographic targets younger girls who are influenced easily and believe that smoking gives you sex appeal.
The photo shows a young beautiful girl in her twenties. The demographic targets younger girls who are influenced easily and believe that smoking gives you sex appeal.
4. What is their point of view around this specific
experience?
They are trying to get you to think about what they are asking you. Does this cigarette really make you look pretty. Cigarettes for a long time where also a symbol of sexy. You looked sexy smoking them, they made you more attractive, you look good blowing out smoke. They are trying to dim down the sex appeal and make you really question why you are really smoking.
They are trying to get you to think about what they are asking you. Does this cigarette really make you look pretty. Cigarettes for a long time where also a symbol of sexy. You looked sexy smoking them, they made you more attractive, you look good blowing out smoke. They are trying to dim down the sex appeal and make you really question why you are really smoking.
5. What are their goals?
The sponsor’s goal is to get across the fact that there is really nothing sexy about smoking. It’s damaging to the individual and those around them. Potentially it can cause lung cancer. There is nothing sexy about lung cancer.
The sponsor’s goal is to get across the fact that there is really nothing sexy about smoking. It’s damaging to the individual and those around them. Potentially it can cause lung cancer. There is nothing sexy about lung cancer.
6. What are their assumptions? What are their perceptions?
The ad really targets a certain demographic, young influential ladies. You can’t assume every pretty girl thinks this way. The gives off a false perception of girls, yet a clear message to society.
The ad really targets a certain demographic, young influential ladies. You can’t assume every pretty girl thinks this way. The gives off a false perception of girls, yet a clear message to society.
7. Are there conflicts? Is there cooperation?
The only conflict is between the Tobacco Company and society as a whole. It does target a certain demographic, but it is meant to get the point across to everyone.
8. What are the outcomes?The only conflict is between the Tobacco Company and society as a whole. It does target a certain demographic, but it is meant to get the point across to everyone.
Considering that the Tobacco companies do not care at all about the general health of their consumers, I believe the outcome is not only to ask yourself if you think that it is attractive to smoke, but to reason with yourself if the damage to your health that comes along with is really worth being a smoker. One question can lead to a dozen other questions and really gets the individual to think past the initial overall thought. As a past smoker I think this ad was extremely effective and made you think twice about what you’re inhaling into your lungs.
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