Rachel's Advertising: Week Ten EOC

Saturday, March 21, 2015

Action Agenda

> Ideas: My ad campaign is supposed to promote safety and reliability while still giving the driver the excitement of driving a beautiful classy car.
> Brand Identity: Visual i want to point out the safety features that other cars do not offer.
> Media: Every car commercial has an ad of the car driving down a twisted road, I want to change the road. Make it out of the ordinary.
> Unity and Variety of Messages: The story behind the ad campaign is obviously reliability and safety. I want it to be clever and fun.
> Unity and Variety of Design: I hope to use a bowling alley lane as the road. The car needs to look stylish so I will be using a upgraded fully loaded Lexus.
> Style: Colors will be very bright and vibrant. Lettering will stand out and catch the viewer. Nature will be thrown in there but with brighter colors than usual.
> Brand Experience: The ad will be fun and catchy. It will be tasteful and really get every demographic involved. It will make you want to drive a Lexus so you can get the feel and safety of the driver in the ad.