"Where style and safety meet the road."
"What's creative about “Got milk?” Well, Jeff Goodby could have written “Do you have any milk?” or “Got any milk?” Both of these say “Got milk?” but neither says it memorably. The casualness of the line adds to the credibility."-Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg. 102 par. 1I believe "Where style and safety meet the road" is very memorable.
My quote for my Lexus ES350 says it all in just a few short words. It lets the consumer know that this is one of the safest cars on the market. Also, it is one of the most stylish cars as well. It is classy and elegant without substituting safety. Together they combine, hitting the road and leaving the driver with an unforgettable experience.
When creating my slogan, I knew i had to explain the car using minimal words. With that thought in mind, i used the two most important aspects of the vehicle.
"Strive for ideas that are integrated at the core and work gracefully together between platforms." -Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg. 192 par. 2
"The tagline is the catchphrase that conveys the brand or group's benefit or spirit and expresses an umbrella theme or strategy for a campaign or a series of campaigns." -Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg. 102 par. 3
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